The mission of Defense Media Activity is to provide all Department of Defense (DoD) Components services for public-facing website hosting; system management of publicly released digital visual information (VI); public affairs and VI training and education; and DoD-unique audio-visual productions, such as digital motion and still imagery, radio, television, and web products.

Duties

The incumbent serves as the Director, Defense Media Activity (DMA), with responsibility for leading the organization, inspiring its workforce, and accomplishing its mission. The incumbent's areas of responsibility include, but are not limited to the following major functions: Provides the leadership, strategic direction, business planning and performance-based management required to develop and sustain the DMA as a world-class, efficient, agile and responsive provider of media products and services in support of the Department's communications requirements. Ensures that DMA programs are consistent with the policy within DoD, the Executive Branch, and the Congress. Develops and oversees the implementation of DoD policies and procedures for the programs under DMA's authority, including the DoD Public Web Program, visual information (VI) Records Management Program, Public Affairs and VI Training and Education Program, and American Forces Network Program. Establishes the DMA vision, plans, goals, and objectives; develops and implements innovative performance measures; and creates a culture favorable to the successful execution of the DMA mission. Aligns DMA plans and objectives to the corporate communications plans and objectives of the Assistant to the Secretary of Defense for Public Affairs and ensures consistent and timely responsiveness to the diverse, ever­changing corporate communications needs of the Department's leadership and DMA audience groups. Directs all planning, programming, budget, execution, and financial management for an annual appropriated budget in excess of $200 million. Presents and defends the DMA budget and explains DMA programs and activities before Congressional Committees/Subcommittees. Hosts and maintains operational security of DoD public-facing websites, ensuring a common architecture and achieving economies of scale to ensure DoD-wide compliance with applicable laws and DoD policies. Manages the publicly released content available on, and maintains the operations of, the principal official DoD website.

Requirements

Qualifications

To meet the minimum qualification requirements for this position, you must show that you possess the five Executive Core Qualifications (ECQs), the Mandatory Technical Qualifications, and other qualifications, if applicable, listed below. EXECUTIVE CORE QUALIFICATIONS: All applicants must submit written statements (narrative format) describing accomplishments that would satisfy the ECQs. You must address each ECQ separately, not to exceed 10 pages. You are required to respond to all ECQs. If you fail to do so will result in a rating of 'ineligible.' When responding to the Executive Core Qualifications (ECQs), you must clearly show that you possess the experience, knowledge, skills and ability to perform the duties of this position by submitting narrative responses in which you detail your experience in each of the ECQs. Your examples should be clear and emphasize your level of responsibilities, scope and complexity of programs managed, program accomplishments with results of your actions, policy initiatives and level of contacts. You should limit your narrative to two pages per ECQ, and address each ECQ separately. OPM's Guide to Senior Executive Service Qualifications can assist you in writing an effective SES application. In particular, please note the Challenge-Context-Action-Result Model that is recommended and very helpful when drafting ECQ narrative responses. The Guide is available on OPM's Website at: http://www.opm.gov/ses/references/guidetoSESQuals_2012.pdf Applicants must utilize the Challenge-Context-Action-Result (CCAR) Model when writing Executive Core Qualifications (ECQ). Use two examplesof relevant experience for each ECQ being sure your experience matches the ECQ criteria. Challenge - Describe a specific problem or goal. Context - Describe the individuals and groups you worked with, and/or the environment in which you worked, to address a particular challenge (e.g., clients, co-workers, members of Congress, shrinking budget, low morale). Action - Discuss the specific actions you took to address a challenge. Result - Give specific examples of measures/outcomes that had some impact on the organization. These accomplishments demonstrate the quality and effectiveness of your leadership skills. Each accomplishment should be clear, concise, and emphasize your level of responsibilities; the scope and complexity of the programs, activities, or services you managed; program accomplishments; policy initiatives undertaken; level of contacts; the sensitivity and criticality of the issues you addressed; and the results of your actions. You should use action oriented leadership words to describe your experience and accomplishments (e.g., Led the development and implementation of....) and quantify your experience wherever possible to demonstrate your accomplishments (e.g., number of employees supervised; size of budget managed; amount of money saved, etc.). ECQ 1 - Leading Change: This core qualification involves the ability to bring about strategic change, both within and outside the organization, to meet organizational goals. Inherent to this ECQ is the ability to establish an organizational vision and to implement it in a continuously changing environment. ECQ 2 - Leading People: This core qualification involves the ability to lead people toward meeting the organization's vision, mission, and goals. Inherent to this ECQ is the ability to provide an inclusive workplace that fosters the development of others, facilitates cooperation and teamwork, and supports constructive resolution of conflicts. ECQ 3 - Results Driven: This core qualification involves the ability to meet organizational goals and customer expectations. Inherent to this ECQ is the ability to make decisions that produce high-quality results by applying technical knowledge, analyzing problems, and calculating risks. ECQ 4 - Business Acumen: This core qualification involves the ability to manage human, financial, and information resources strategically. ECQ 5 - Building Coalitions: This core qualification involves the ability to build coalitions internally and with other Federal agencies, State and local governments, nonprofit and private sector organizations, foreign governments, or international organizations to achieve common goals. Applicants that are either Career SES members, or graduates of the Office of Personnel Management Certified Development Program are not required to address the ECQs. MANDATORY TECHNICAL QUALIFICATIONS: All applicants must submit written statements (narrative format) of accomplishments that would satisfy the technical qualifications. You must address each technical qualification separately. You are required to respond to all of the technical qualifications. If you fail to do so, you will be rated as ineligible. Please limit your written statements to no more than two pages per technical qualification. 1. Experience at the executive level of government/private industry in developing and leading visual information and public web strategies designed to inform and educate diverse audiences utilizing the full range of information technology. 2. A sound understanding of the structure, function, missions, roles and responsibilities of the Office of the Secretary of Defense, the Joint Chiefs of Staff, the Military Services, Defense Agencies and Field Activities. DoD Joint Enterprise-Wide Experience Statement: In addition, DoD requires an Enterprise Perspective. This individual must have the ability to apply a broad point of view and an awareness and understanding of individual or organizational responsibilities in relation to DoD or government-wide strategic priorities is required. Executives must demonstrate ability to work with internal and external partners to support national security objectives. This perspective is typically gained through a variety of diverse work experiences. A separate narrative statement is not required. This information should be embedded within the resume.

Contacts

• Address Office of the ATSD for Public Affairs Human Resources Directorate 4800 Mark Center Drive Alexandria, VA 22350 US
• Name: Senior Executive Services
• Email: [email protected]