Job opening: PUBLIC AFFAIRS SPECIALIST
Salary: $67 738 - 88 058 per year
Relocation: YES
Published at: Mar 18 2024
Employment Type: Full-time
Opened Area(s) of Consideration: 1, 2
DEFINITION OF AREA(S) OF CONSIDERATION:
Area 1 - AKNG Permanent or Indefinite technicians.
Area 2 - All AKNG members.
PDCN: D2400000
Selecting Supervisor: Benjamin Nunez
Duties
Applies modern, industry techniques to create engaging social media content to tell the Army's story and communicate Army recruiting priorities on the recruiting battalion's official social media platforms. Plans and creates multimedia content using graphic design, photo manipulation and video editing software and techniques. Must be able to operate the battalion's host of social media platforms. Will ensure all social media pages within the battalion's footprint maintain consistent messaging and provide accurate, policy-compliant, engaging and timely information. Knowledge of operating Hootsuite is recommended. Must be knowledgeable of DOD and Army policies regarding social media. Assists with managing the battalion's Social Media Content Calendar. Works regularly with USAREC's web content manager and social media marketing representative to ensure content integration and synchronization between the command's website and social media platforms. Attends working groups, operational planning teams and in progress reviews with battalion and brigade staff in support of the command's communication strategies with a focus on social media as well as usarec.army.mil support and content development. Understands how to access social media platform metrics and assist the Advertising and Public Affairs Chief with compiling reports.
Provides or coordinates for social media coverage of major communication events and efforts using the battalion's official social media platforms, including but not limited to, Future Soldier events, educator tours, awards for recruiters, and other key recruiting functions. Provides updates to brigade and USAREC headquarters regarding upcoming social media activity to coordinate amplifying coverage at higher levels.
Researches new and innovative tools, programs, systems, software, services and social media industry trends to maintain the battalion's currency and relevance with social media efforts and strategies. Assists Advertising and Public Affairs Chief with preparing social media training and educational materials to provide guidance and training to company and center-level personnel supporting social media efforts. Researches, writes, develops and presents decision/information papers and briefings.
Performs other duties as assigned.
Requirements
- Alaska Army National Guard membership is required.
- Males born after 31 December 1959 must be registered for Selective Service.
- Federal employment suitability as determined by a background investigation.
- May be required to successfully complete a probationary period.
- U.S. Citizenship and Secret Clearance is required.
- Bargaining Unit: Non- Bargaining
- APPOINTMENT FACTORS: Excepted/Enlisted in the Alaska Army National Guard.
- MILITARY GRADE REQUIREMENT: Due to the nature of this position, the minimum military grade is Specialist (SPC/E4) and the maximum military grade is Staff Sergeant (SSG/E6).
- Due to the nature of this position, the incumbent must possess a State driver's license.
- DESIRABLES: Possesses a Government Travel Card (GTC).
Qualifications
GENERAL EXPERIENCE is experience, education or training in administrative, professional, investigative and/or technical work. Experience evaluating information and/or using analytical skills to disseminate effective communication. Experience in compiling reports, letters, memoranda, etc., and required person-to-person contacts to convey information. Experience using computers and automation systems
SPECIALIZED EXPERIENCE AND EDUCATION
Specialized Experience - Must have at least 1 year of experience equivalent to at least GS-07. Examples of specialized experience includes: Experience, education, or training involving knowledge of writing, communication principles, methods and techniques that relate to the public affairs of an agency. Experience in applying and adapting knowledge of strictly controlled situations of an agency. Experience writing articles on routine events of non-controversial subjects. Experience responding timely and appropriately to requests for information concerning agency programs and services. Experience participating in meetings with specialized groups to listen to and understand feedback on agency programs that are of particular interest to public. Applies modern, industry techniques to create engaging social media content to tell the Army's story and communicate Army recruiting priorities on the recruiting battalion's official social media platforms. Researches, writes, develops and presents decision/information papers and briefings.
OR
Education - Possess a Master's, an equivalent graduate degree, or 2 full years of progressively higher level graduate education leading to such a degree. NOTE: In order to be considered for this position using education as a basis of qualification, you must submit a copy of your transcripts.
OR
Combination - A combination of Specialized Experience and Education as described above. Only graduate education in excess of 1 full year of graduate level education may be used when combining education and experience to meet the total qualification requirements. NOTE: In order to qualify for this position using a combination of experience and education, you must submit a copy of your transcripts.
EXPERIENCE REQUIREMENTS:
Resume must have complete dates and hours worked per week for each occurrence of both civilian and military employment (Example: 2 JAN 1980 to 3 MAR 1981; 0800-1630 M-F or JAN 1980 to MAR 1981; 40 hrs/wk) Use of year only will result in disqualification. The duties listed must fully substantiate -in your own words- that you meet the minimum requirements and specialized experience listed above, in detail; otherwise, you will not be considered qualified for this position.
Length of time is not of itself qualifying. Your experience will be evaluated on the basis of duties performed. Your record of experience and/or training must show possession of the following knowledge, skills and abilities needed to fully perform the duties of the position:
-General knowledge of the principles, methods, practices and techniques of written and oral communications that allows the employee to apply principles and use engage the battalion's audiences via social media platforms using sound Army Public Affairs practices.
-Skill in making oral presentations to various internal and external groups to explain the battalion's use of social media platforms to disseminate the Army's themes and messages.
-Skill in establishing and maintaining an effective working relationship with a variety of USAREC staff agencies, the USAREC public affairs community, members of the press, and a wide spectrum of public and private groups who are engaged on social media platforms.
-Skill in presenting written ideas through publications, position papers, correspondence, news releases, and a variety of other media. Skills should enable the employee to convey information clearly, completely and accurately.
-Ability to analyze and evaluate a wide variety of input from the brigade, U.S. Army Recruiting Command, and the Army Marketing and Research Group to develop appropriate recommendations and decisions to achieve information objectives.
Contacts
- Address Alaska Army National Guard
P.O Box 5800
JBER, AK 99505
US
- Name: Lester Nathaniel Tuazon
- Phone: 907-428-6351
- Email: [email protected]
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