THIS IS A NATIONAL GUARD TITLE 5 EXCEPTED SERVICE POSITION. This National Guard position is for a TITLE 5 SUPERVISORY PUBLIC AFFAIRS SPECIALIST (MI RRB), Position Description Number T5631000 and is part of the MI Recruiting Retention Command, National Guard.

Duties

**THIS IS A NATIONAL GUARD TITLE 5 EXCEPTED SERVICE POSITION. ** This position, located in the Chief of the Marketing Department for a Recruiting Battalion (Bn), is responsible for planning, directing and supervising the activities of the office and all assigned personnel. The position serves as the principal technical advisor to the Bn Commander. The areas of responsibility include all facets of advertising, promotional and public affairs programs within the Bn. Serves on the staff of the Bn Commander and exercises staff supervision over marketing activities in recruiting companies and stations. 1. Advertising - Plans, develops and manages advertising programs for Army National Guard recruiting within the Bn area. Conducts media and market analyses to determine which media are best suited to reach primary and secondary target markets. Prepares annual and quarterly advertising plans using the most affective and cost-efficient media vehicles available based upon local needs, regulatory requirements and budget considerations. Schedules and selects specific advertisements to effectively reach prospects, as well as to create awareness and support among the general population for the National Guard's recruiting mission. Establishes and maintains favorable working relationships with local media vendors. 2. Promotion - Plans and supervises sales promotion activities within the Bn area. Coordinates with Bn operations and local National Guard units for use of armories, readiness centers, and other facilities to support promotional programs. Coordinates with State Broadcasting Association and arranges placement of approved National Guard public service announcements with local media outlets. Plans and coordinates the purchase and distribution of Personal Presentation Items (PPI) and printed materials in support of state and national advertising campaigns. Ensures appropriate guidance and program support is provided to recruiting stations by subordinate personnel. 3. Public Affairs - Plans and supervises all aspects of command information, public information and community relations within the Bn. Oversees publication of the Bn newsletters and other informational documents. Targets and services statewide media markets with print, photographic and electronic materials in support of recruiting operations, drives and special events. Creates releases and collaborates with state Public Affairs personnel to arrange for local news coverage of recruiting activities. Coordinates with higher headquarters for the release of information to regional or national media. As Bn spokesperson, establishes and maintains professional working relationships with local news media representatives, civic and business leaders and other centers of influence within the Bn area. Prepares and/or reviews speeches, briefings and other material prepared for the Bn Commander. Monitors the Civilian Aide to the Secretary of the Army activities as applicable to Total Force Initiatives. Ensures photographic coverage of special events. 4. Supervises and directs the work activities of personnel assigned to the Marketing Department including dual status technicians, contractors and active-duty personnel. Coordinates, supervises, and evaluates media servicing activities. Provides advice and guidance to subordinates on the application of new or changed policy and/or procedures. Implements programs and procedures for the professional development and training of assigned personnel. Interviews and selects for vacancies within the office. 5. Perform other duties as assigned. * The above duty description doesn't contain all details of the official position description. *

Requirements

• Federal employment suitability as determined by a background investigation.
• May be required to successfully complete a probationary period.
• Participation in direct deposit is mandatory.
• U.S. Citizenship is required.
• Irregular and overtime hours may be required to support operational requirements or contingencies.
• The employee may be required to travel in military and/or commercial aircraft/vehicle to perform temporary duty assignments.
• Must have a valid civilian driver’s license.

Qualifications

In your resume you will need to address the general and specialized experience listed below. Please use as much detail as needed, giving dates (months and years) of the experience, position title and how the experience was gained. This information is needed to determine if you are qualified for the position. SPECIALIZED EXPERIENCE: Minimum Time Required - 36 Months Experience, education, or training involving a thorough knowledge of writing and communication principles, methods and techniques that relate to public affairs of the military. Experience developing new information materials including news releases, fact sheets, brochures, booklets, broadcast spots, etc., that increase communication with the agency's audiences. Experience making on-the-spot presentations to audiences with opposing points of view or erroneous understanding of agency positions. Experience responding timely and appropriately to requests for information concerning agency programs and services.

Education

No substitution of education allowed for this position.

Contacts

• Address MI Recruiting Retention Command 3423 North Martin Luther King Jr Blvd Lansing, MI 48906 US
• Name: Tolu Shiyanbola
• Email: [email protected]