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Job opening: Public Affairs Specialist (Digital/Social Media)

Salary: $94 199 - 122 459 per year
Published at: Nov 13 2023
Employment Type: Full-time
Make a real difference in the lives of others using your forward-minded digital savvy and by leveraging your health or science communications experience! Empower yourself to develop and carry out social media and website strategies in a truly unique and dynamic environment, the NIH's Clinical Center, alongside renowned researchers and heroic patients. Click to learn more below. The full performance grade level of this position is GS-13.

Duties

Serve as a digital strategist, consultant, and catalyst for improving the way the CC delivers information to its stakeholders and the public via its digital platforms (e.g., website, social media channels, and apps). Develop digital communication plans to deliver content to various key audiences including but not limited to patients and their families and the research and scientific community. Advise on and implements plans to obtain qualitative user feedback, including website usability studies. Serve as manager for CC social media operations and coordinate and carry out the hospital’s social media activities in alignment with its overall communications strategies. Expertly write and/or edit a wide array of digital (including website) content. Consult on the development, formulation and articulation of new or redesigned digital content to ensure implementation of policies, standards, and best practices. Work with multiple stakeholders to juggle priorities and determine the best digital approach for the CC, with an eye on reaching key audiences, including but not limited to patients and their families and the research and scientific communities. Apply metrics and campaign tagging to set goals, enhance digital work, and incorporate the best analytics, search and site improvement techniques.

Requirements

  • U.S. Citizenship requirement or proof of being a U.S. National must be met by closing date.
  • Employment is subject to the successful completion of a background investigation, verification of qualifications, completion of onboarding forms, submission of required documents, and any other job-related requirement before or after appointment.
  • Applicants must meet all qualification requirements by the closing date of this announcement.
  • Males born after December 31, 1959 must be registered with the Selective Service.
  • A one-year probationary period may be required upon selection/placement.

Qualifications

You qualify at the GS-12 level if you meet the following qualification requirement: You must demonstrate in your resume at least one (1) year of qualifying experience equivalent to at least the GS-11 level in the Federal service obtained in either the private or public sector, performing the following types of tasks: developing digital/web and social media content; monitoring related digital and social media analytics to make recommendations on digital and social media content strategies; using appropriate methods to increase engagement on social media platforms and improve web metrics; using content management systems to develop and post content for digital platforms within a scientific, research, or healthcare enterprise. You will receive credit for all experience material to the position, including experience gained in religious, civic, welfare, service, and organizational activities, regardless of whether you received pay. Do not copy and paste the duties, specialized experience, or occupational assessment questionnaire from this announcement into your resume as that will not be considered a demonstration of your qualifications for this position. Preview assessment questionnaire before you apply: https://apply.usastaffing.gov/ViewQuestionnaire/12179128

Education

This job does not have an education qualification requirement.

Contacts

  • Address National Institutes of Health 6701 Rockledge Dr Bethesda, MD 20892 US
  • Name: NIH HR Service Desk Branch E
  • Email: [email protected]

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