This position is located within Navy Region Southwest MWR reporting to the Naval Weapons Station (NWS) Seal Beach Installations Director. The responsibilities of this position will develop strategies to deliver compelling digital marketing campaigns that specifically support Fleet & Family Readiness (FFR) programs at NWS Seal Beach both from a marketing and commercial sponsorship perspective.

Duties

DIGITAL MEDIA Plan and execute all web, SEO/SEM, marketing database, email, social media, app and display promotional marketing campaigns Design, build and maintain FFR social media presence across the NRSW region ensuring consistency and standardized messaging Measure and report performance of all digital marketing campaigns, assess against goals and capture information necessary for after-action reports Identify trends, insights and new creative growth strategies to develop impactful digital marketing campaigns Collaborate with internal teams to create website pages and content that optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Produce digital media content for the purpose of expanding and showcasing FFR's online footprint. Media can include but not limited to: videos, audio/podcasts, photos, infographics and/or content specifically produced for posting on social media platforms, YouTube channels and other social media properties Create digital content that effectively conveys FFR information that informs and/or drives traffic to FFR programs and services Participate regularly in online activity that includes monitoring information posted, working with internal marketing and program managers to ensure correct information is displayed and misinformation is corrected. Participation is characterized with diplomacy, tact, and professionalism, using excellent judgement to respond in a way that provides professional information without criticism or negativity about information that others may post diplomacy, tact, and professionalism, using excellent judgement to respond in a way that provides professional information without criticism or negativity about information that others may post Serve as the FFR online media expert, remaining current with emerging trends, opportunities and best practices. Regularly update colleagues and management of these trends and make recommendations for new activities Track content creation/social media campaigns and opportunities. Review and compile social media statistics and reports to generate measurable outcomes of online activities Under the direction of the Installation Director, works with other FFR staff to develop content targeted at specific/varied audiences. May serve as technical consultant to other FFR departments on projects requiring digital media expertise WEB Create and maintain continuity in overall content designed to support FFR programs and services Work with internal teams to develop and post content, photos and graphics Monitor site information including links to ensure display information remains timely and accurate Track site usage and report on internet presence as needed/requested Review, spell-check, and error check all web content prior to and after release to ensure a high level of quality to web pages Determine placement of all information submitted by program managers Ensure all aspects of program web pages remain in compliance with all pertinent guidelines and regulations Perform other duties as assigned based on the needs of the department and organization MARKETING Manages marketing and presence for FFR programs and/or services via both digital and print mediums. This includes but is not limited to websites, social media, email marketing, regional App content SPONSORSHIP Responsible for management of the Commercial Sponsorship Program to include, but not limited to, matching events with potential sponsors, determining opportunities for sponsors, preparing with proposal packages, sponsorship and advertising solicitation, sponsorship agreements, etc… Responsible for maintaining accounts, record keeping, and follow up communication with sponsors and advertisers. Develops proposal packages and negotiates best terms for MWR. Tracks contracts and ensures they are reviewed by legal counsel and signed by designated authority. Ensures the contract "quid pro quo" is fulfilled through execution of considerations and completion of evaluation/follow-up reports diplomacy, tact, and professionalism, using excellent judgement to respond in a way that provides professional information without criticism or negativity about information that others may post

Requirements

• Must meet Federal Employment suitability requirements and successful completion of background investigation. Background Investigations are conducted using fingerprint identification and completion of background inquiry forms.
• Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.
• Must be able to carry items up to 40 lbs.

Qualifications

A degree in Business Management or Business Administration or 5 years equivalent experience and specialized training in digital marketing is required. The incumbent must display knowledge of digital marketing and promotional techniques for effective advertising and dissemination of program information. Skilled in effectively organizing and utilizing all available resources within the program framework. Must have a high degree of proficiency, skill and knowledge with computer programs including desktop, publishing, Power Point, Word, Excel and other business applications. Must have high proficiency in the management of website development, electronic media, social media and abilities to develop marketing materials within a digital environment.

Education

This job does not have an education qualification requirement.

Contacts

• Address WPNSTA Seal Beach 750 Pacific Coast Highway San Diego, CA 92132-0058 US
• Name: Nathaly Dhayer
• Email: [email protected]