This position will be assigned to the Air Force Services Center at Port San Antonio, TX. This is a regular full-time category position with guaranteed 40 hrs. per week. Employees appointed to a regular category position are eligible for benefits.

Duties

Responsible for implementing and overseeing content/social media program strategy. Within guidelines, develops strategy and implements tactical plans, including creating programs that generate traffic back to websites, incite conversation, engagement, and grow community. Works with program managers to create social strategy, content, make branded content more socially relevant, distribute content across social networks, and raises awareness of Services and Force Support programs in social channels. Manages and grows AF approved social networking presence by posting on relevant blogs, and seeding content into social applications as needed. Oversees brand presence, communication/posting strategies and day-to-day maintenance of activity on secondary social channels such as YouTube, Flickr, and Instant Message or similar. Manage incoming media requests via social channels and build relationships with social industry experts and journalists. Listens and monitors posts and commentary across all key social channels (Facebook, YouTube, Twitter, Pinterest and major blogs) on a daily basis. Ensures social media tools are kept up to date with active reporting flow. Oversees contracts with vendors as needed. Identifies opportunities and proposes themes or promotions for engagement and make recommendation to increase customer involvement on current promotions as they arise. Elevates negative comments and mitigates these to defuse negative comments. Regularly reports quantitative and qualitative metrics. Measures impact of social media; analyzes and reports findings. Regularly provides insights gained from social media monitoring to the organization to help evolve their strategies in a timely fashion. Listens to ad hoc conversation in response to issues, situations and other trends impacting brand image and consumer opinions. Provides insights and recommendations on overall communications strategies to management. Reviews, analyzes and provides actionable reporting on key engagement and fan base metrics for key external social platforms. Monitor trends in social media tools, trends and applications. Serves as the subject matter expert for social media with AF guidelines. Develops field products/templates, guides and training. If interested in applying for this position you may preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12596673

Requirements

• This position requires the incumbent to complete a background investigation with favorable results.
• This position requires that the incumbent be a U.S. Citizen or a Legal U.S. Resident for a minimum of 3 years.

Qualifications

Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 11/13/2024 Business Based Action, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application. Qualifying Experience: Experience to be creative with both content development and problem solving. Experience directly leading social media campaigns and an active practitioner of social media and networking platforms and tools. Experience to interpret analytics to best increase engagement across all social media platforms and recognize synergy between all virtual resources i.e. web and mobile. Knowledge, Skills and Abilities (KSA's): Bachelors degree in Marketing, Communications or Information Technology with 2-4 years progressive digital media experience with an emphasis in social media Provides advice and assistance that is accurate, timely, and in keeping with Air Force Services marketing policy and procedures. Ability to work independently, set priorities and handle multiple tasks with speed and accuracy to meet multiple deadlines and shifting requirements. Excellent oral, written, and interpersonal communication skills with sufficient knowledge and experience to effectively interact with key internal and external stakeholders. **NOTE: Those qualified applicants who meet both the minimum qualification requirement(s) and highly preferred criteria(s) will be considered best qualified for this position and will be referred to the selecting official(s) first for consideration. All other applicants will be referred as needed and requested by the selecting official(s). **Reminder to Applicants: Your experience has to be clearly identified in your resume in order to receive consideration. If your resume does not provide enough information regarding your work history for us to make a creditable qualification determination, your application package may be rendered disqualified, and you will no longer be considered for this position. (Format example: Employer name, position title, beginning and ending dates of employment, with summary of duties, etc.)

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution.

FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.

Contacts

• Address AFSVC Installation Support AFSVC/VI 2261 Hughes Ave, Suite #156 Lackland AFB, TX 78236-9852 US
• Name: AFSVC HQ NAF HR Office
• Email: [email protected]