Job opening: Senior Public Affairs Specialist
Salary: $94 199 - 104 282 per year
Published at: Nov 05 2024
Employment Type: Full-time
This position is located in the Department of the Chief Executive Officer, Office of Communications and Marketing.
Duties
Press Content Development
Writes, publishes, reviews, and measures the success of press releases on AmeriCorps.gov (Drupal), advisories, social media, and other relevant materials, aligning plans with agency goals and objectives as directed by the Press Secretary.
Writes briefing memos for senior leaders for upcoming interviews. Contributes to the strategic development and production of media materials.
Provides CEO and senior leadership with regular updates on press activity, press production, crisis response, and CEO social media.
Organizes the press editorial calendar.
Consults with managers and specialists in the Office of Communications and Marketing to provide media expertise, strategic direction and approaches, and assistance with other mission-related tasks.
Stays abreast of the latest trends for effective media relations and communication to targeted audiences, focusing on strategies to increase visibility for the work supported by AmeriCorps.
Media Outreach and Monitoring
Manages day-to-day press and media outreach to cultivate and sustain partnerships, including managing the press inbox, responding to inquiries, and scheduling and staffing leaders for interviews.
Coordinates media and public affairs requests, including interviews and filming inquiries.
Monitors and reviews all media coverage and public engagement events which includes occasional weekend and evening support for senior leadership when there are interviews, media events or press conferences.
Cultivates relationships with media representatives, bookers, and outlets, proactively seeking out new media partnership opportunities.
Strategically pitches agency or program-specific stories to TV, radio, print news outlets and journalists that result in media coverage. Implements policies and procedures outlined by the Press Secretary for media relations activities, including maintaining current media contact lists in agency CRM and media monitoring tool (Meltwater).
Supports the Press Secretary in managing the public face of AmeriCorps, ensuring that the agency brand is represented consistently and correctly across all media outlets.
Serves as on-the-record spokesperson for the agency in the absence of the Press Secretary. Performs other duties as assigned.
OTHER SIGNIFICANT FACTORS
Occasional travel is required 4-6 times per year as needed.
A valid state driver's license is required to drive a government vehicle.
Requirements
- You must be a United States Citizen
- A 2-year probationary period is required for new Federal employees and supervisors.
- Merit Promotion and internal applicants must submit a SF-50 to verify Status and grade
- Satisfactory completion of a background investigation.
- A valid state driver's license is required to drive a government vehicle.
- Dates of employment, including beginning and end dates in the following format: month/day/year, must be included on resume.
Qualifications
AmeriCorps uses an experience-based process to set pay for employees. Experience is evaluated and credited using the employee's résumé. To ensure that all of your prior work experience (e.g., internships, volunteer work, details, part-time, self-employment, secondary jobs, etc.) is considered and accounted for.
Resume: You must submit a resume that clearly demonstrates you have experience that meets the requirements of this position.
To qualify at the mid-range of the NY-3/GS-12 level or equivalent, applicants must possess one year of specialized experience at the next to lower pay band/ grade level NY-2/GS-9 or equivalent under other pay systems. Applicants must meet eligibility requirements and minimum qualifications, and any other regulatory requirements by the cut-off/closing date of the announcement. Applicants must have one year of specialized experience comparable in scope and responsibility to successfully perform the duties of the position, in either federal or non-federal service performing two (2) out of three (3) of the following duties or work assignments:
1. Designing, implementing, and evaluating strategic media plans in alignment with agency goals, priorities, and initiatives.
2. Organizing press editorial calendars, managing the press inbox, developing, and producing press releases, advisories, and other communications for the media.
3. Understanding and utilization of press strategies, list development, and media monitoring.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps VISTA) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills can provide valuable training and experience that translates directly to paid employment. You will receive credit for qualifying experience, including volunteer experience.
Education
Education cannot be substituted for experience.
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