We are looking for an amazing leader that can create dynamic content to market some of the best programs in the world for the Navy community. If you have experience creating marketing plans with the flare of an Influencer and the technical prowess of a Graphic Artist, this is the position for you. This is a 100% telework eliigible position within Naval District Washington. Select from one of locations listed as your office of record.

Duties

Serves as principal advisor to the Regional Marketing Manager on matters pertaining to communications and marketing policies and services. Incumbent develops long-term marketing and strategic plans to maximize patron utilization and satisfaction while enhancing FFR programs self-sufficiency and/or profitability. Responsible for bringing well-organized and efficient strategies, insights, and management to marketing, brand management, and public relations. Key responsibilities include planning, tracking, executing and optimizing the various marketing programs, developing and promoting the organizational brand, overseeing marketing efforts in support of accreditation program, cultivating additional business growth through sponsorship, providing creative ideas to drive innovation, and identifying and implementing marketing process improvement opportunities. Builds, manages and implements effective marketing campaigns for all FFR programs through various sources including webpages, an app and on social media platforms. Leverages tactics such as co-marketing with strategic partners, content marketing, email marketing, events, print and digital media advertising, social media, SEM, mobile marketing, and partnerships with other organizations to deliver effective communication. Works on the design and production of marketing and promotional materials from inception to completion to guarantee highest quality, meet marketing objectives and exceed customer expectations. Ensures appropriateness, accuracy and quality of marketing products and effective use of resources in meeting customer needs. Responsible for evaluating the effectiveness of marketing plans, strategies and communication programs as determined by customer response and overall success of programs. Stays informed of developments in the fields of marketing, technology, social media and other industries to help operate with initiative and innovation. Advises activity managers on effective advertising vehicles and appropriate media mix to reach target market. Plans media campaigns designed to enhance participation, and where appropriate, increase financial income. Plans, coordinates, and conducts market research, including demographics, surveys, focus groups, etc., to assess customer needs and desires. Oversees the management of publicly and privately accessed information through online and offline application systems on behalf of FFR to include administration, technical planning, design, development, functionality, testing, implementation and management. Supervises the development and management of information and media deliverables by way of Content Management Systems (CMS), Digital Asset Management (DAM) and social media platforms to include the integration of media elements and data integrity. Responsible for initiating, directing, and implementing comprehensive marketing, and public relations initiatives for FFR programs in coordination with installation and region program directors. Obtains information on upcoming events, special programs and offers from activity managers. SUPERVISORY WORK: 25% Directly supervises up to six subordinate staff members. Plans work to be accomplished, sets and adjusts short-term priorities, and prepares work completion schedules. Assigns work to subordinates based on priorities, selective consideration of assignment difficulty and requirements, and the employee's capabilities. Develops and evaluates subordinate employees' performance standards. Gives subordinates advice, counsel, or instructions on work/administrative matters. Interviews candidates for positions; recommends appointment, promotion, or reassignment to positions. Hears and resolves employee complaints, refers group grievances and more serious unresolved complaints to higher level management. Effects minor disciplinary measures and recommends other action in more serious cases. Identifies subordinate employees' developmental/training needs and provides or arranges for needed development and training. Finds ways to improve unit production or increase unit work quality. Carries out Equal Employment Opportunity (EEO) policies and communicates support of these policies to subordinates; assures equality in determining qualifications, selections, assignments, training, promotions, details, discipline, and awards; cooperates and participates fully in the development of an Affirmative Action Plan and efforts regarding staffing, motivation, and training to develop all employees; ensures minorities and women are considered for training opportunities and are nominated/appointed to boards and committees; and coordinates efforts with EEO officials during the development and execution of policies affecting civilian personnel.

Requirements

• Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.
• Must have your salary sent to a financial institution of your choice by Direct Deposit/Electronic Funds Transfer.
• Must have or be able to obtain and maintain a current state driver’s license.
• Occasional travel up to approximately 25% may be required. Incumbent may be required to travel to various locations within the region to provide marketing support.

Qualifications

Excellent written and verbal communication skills and the expertise and acumen to originate promotional materials, presentations, proposals, contracts, legal agreements, reports; and to work with military and civilian media and military protocol. Advanced knowledge of current graphics software with the ability to train others Experienced, positive leader and consensus builder who is able to influence the actions of others in obtaining cooperation and assistance to meet operational goals. Advanced knowledge of Microsoft Office suite to include Word, Outlook, PowerPoint and Excel. Experience and confidence with public speaking, including groups that contain senior leaders. Exceptional time management skills, with the ability to organize workload to meet many long- and short-term deadlines. Skill and experience in coordinating large scale, complex activities and events. Skill in effectively managing financial and physical resources available for the program segment.

Education

This position does not have a positive education requirement.

Contacts

• Address NDW Regional Office 2691 Mitscher Road Bldg 414 Washington, DC 20373 US
• Name: NDW NAF HR
• Email: [email protected]