About the Position: Position is located with the U.S. Army Recruiting Command, Marketing and Engagement Brigade, Fort Knox, KY. TEMP Appointment: This position is a TEMPORARY Not to Exceed 30 Sep 2024 position and may be extended in one year increments up to a maximum of three years.

Duties

Serves as the Assistant Contracting Officer Representative (ACOR) ensuring contracted work is within scope and direction of the Performance work statement. Responds to information requests, collects data, and guides Battalion level Virtual operations. Understands and applies segmentation to requested digital content and develops processes and workflows to secure a constant flow of relevant social media content. Ensures that information is releasable within the guidelines of Department of Defenses and Headquarters, Department of the Army, regulations and policy maintaining operational security. Measures, analyzes, and reports on performance of the brigades social media activities deriving actionable insights to improve performance, conversion rates, loyalty, increase awareness, propensity and interest to join the Army among core audiences. Manages the overall planning and execution of the Brigades, recruiting social media program covering Facebook, Instagram, Twitter, SnapChat, Youtube, Flickr, and other social platforms as they arise.

Requirements

• Appointment may be subject to a suitability or fitness determination, as determined by a completed background investigation.
• Must be able to obtain and maintain Assistant Contracting Officer Representative (ACOR) certification.

Qualifications

Who May Apply: US Citizens In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Additional information about transcripts is in this document. Specialized Experience for GS-09: One year of specialized experience which includes: 1) Writing articles for publishing via social media and web channels; 2) Developing marketing and social media campaigns after becoming familiar with new products, brands, services, and policies; AND 3) Using graphic design software (i.e. Adobe Creative Suites Photoshop, InDesign, and Illustrator) and Social Media Publishing Tools for creating digital content marketing/social media campaigns. This definition of specialized experience is typical of work performed at the second lower grade/level position in the federal service (GS-07). OR Education: Master's or equivalent graduate degree or 2 full years of progressively higher-level graduate education leading to such a degree in a field which demonstrates the knowledge, skills, and abilities necessary to do the work of the position, such as: Marketing, Social Media, Communications, Journalism, or Public Relations. OR Combination of Education and Experience: A combination of education and experience may be used to qualify for this position as long as the computed percentage of the requirements is at least 100%. To compute the percentage of the requirements, divide your total months of experience by 12. Then divide the total number of completed graduate semester hours (or equivalent) beyond the first year (total graduate semester hours minus 18) by 18. Add the two percentages. Specialized Experience for GS-11: One year of specialized experience which includes: 1) Developing, planning, coordinating, and managing social media, internet, and intranet digital graphic and written content for a marketing program; 2) Preparing website and social media reports for leadership; 3) Collecting marketing and social media data through research; 4) Following social media, marketing, and technology trends to maintain a relevant virtual marketing campaign; AND 5) Using Excel or Google Docs for modeling, planning, and studying social media trends. This definition of specialized experience is typical of work performed at the second lower grade/level position in the federal service (GS-09). OR Education: Ph.D. or equivalent doctoral degree or 3 full years of progressively higher level graduate education leading to such a degree in a field which demonstrates the knowledge, skills, and abilities necessary to do the work of the position, such as: Marketing, Social Media, Communications, Journalism, or Public Relations. OR Combination of Education and Experience: A combination of education and experience may be used to qualify for this position as long as the computed percentage of the requirements is at least 100%. To compute the percentage of the requirements, divide your total months of experience by 12. Then divide the total number of completed graduate semester hours (or equivalent) beyond the second year (total graduate semester hours minus 36) by 18. Add the two percentages. Specialized Experience at GS-12: One year of specialized experience which includes 1) Developing digital strategy and campaign plans for managing marketing and social media programs and content marketing techniques for digital recruiting operations; 2) Creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience through the use of Web and social networking sites to include, Facebook, Instagram, Youtube, Flickr, and other social platforms; 3) Analyzing and interpreting customer data from analytical tools and dashboards such as Sprinklr, Analytics, Tag Manager, Hubspot, Pardot, Marketo, Optimizely and others for tracking impacts related to campaign success; 4) Teaching a new product, digital tool, application, software, etc, to customers, marketing team, and leadership; AND 5) Presenting data to leadership to keep informed on campaign issues or necessary strategic changes. This definition of specialized experience is typical of work performed at the next lower grade/level position in the federal service (GS-11). (NOTE: At the GS-12, there is no education substitution, you must meet this with specialized experience.)

Education

FOREIGN EDUCATION: If you are using education completed in foreign colleges or universities to meet the qualification requirements, you must show the education credentials have been evaluated by a private organization that specializes in interpretation of foreign education programs and such education has been deemed equivalent to that gained in an accredited U.S. education program; or full credit has been given for the courses at a U.S. accredited college or university. For further information, visit: http://www.ed.gov/about/offices/list/ous/international/usnei/us/edlite-visitus-forrecog.html.

Contacts

• Address BR-W1KAAA US ARMY RECRUITING COMMAND DO NOT MAIL Fort Knox, KY 40121 US
• Name: Army Applicant Help Desk