This position is responsible for establishing and managing communications plans that identify target audiences, appropriate messages, activities, and resources needed for effective communication, and effective communications plan for change management, incorporate multiple channels to manage expectations and disseminate project progress. Responsible for supporting and guiding facility VHA public affairs officers and stakeholders about My HeatheVet.

Duties

Major duties and responsibilities include but are not limited to the following: This position is responsible for establishing and managing communications plans that identify target audiences, appropriate messages, activities, and resources needed for effective communication, and effective communications plan for change management, incorporate multiple channels to manage expectations and disseminate project progress. Responsible for supporting and guiding facility VHA public affairs officers and stakeholders about My HeatheVet. Oversees MHV's online presence and web content and leads innovations to keep facilities MHV on the cutting-edge. Ensures accountability via written communication as it relates to MHV as each of these communication skills contributes importantly to the way VHA communicates with Veterans, Congress, our dedicated volunteers, the public and employees. Establishes and manages the training plans and design and perform needs assessments within the project relative to functional and training needs and project effectiveness. Works with EES to coordinate personnel and resources to evaluate the educational needs of Veterans and employees to develop MHV educational and training programs/classes. Based on the national MHV Program, develops and updates a facility-specific MHV implementation plan that includes developing a mission/vision statement, establishing a local team, leading team efforts, identifying local providers as champions, and developing MHV roles and responsibilities. Establishes, develops, and implements local MHV-related goals, strategies to meet goals, identifies responsible parties, tracks progress, including monitoring goals/activity status, and reports status/progress to medical center management. Formulates a marketing strategy from research, reports, products and organizational data. Designs, conducts and evaluates innovative means to advertise and market products of the MHV and Social Media Program. This includes creative writing and direct communication with all levels of personnel internal and external to the VAMC/HCS. Analyzes participation trends, customer markets, needs of the consumer and advises the VAMC/HCS leadership team on concerns and trends. Recommends specific approaches for managing special issues and findings. Represents the VAMC/HCS at forums, conferences, and meetings. Delivers presentations to all levels of the VAMC/HCS, service organizations, and veterans, family members and caregivers. Presentations are designed to inform the audience about MHV Program, MHV products, MHV capabilities, and health care issues. Develops multimedia campaign materials (e.g., printed articles, brochures, videos) to enlighten target population. Researches and writes articles, news releases and briefs for inclusion in publications and for release to other media. Uses the world wide web to maximize outreach efforts. Conducts required coordination and obtains clearances as required for release of information. Applies advertising and marketing techniques to material produced to include color dynamics, reading grade level, graphics and design, journalistic writing, etc. Maintains liaison with VISN and national MHV teams and coordinators to ensure correct, current and accurate portrayal of information is provided to meet objectives. The incumbent consults with representatives of academia and industry on marketing and advertising trends and application techniques. Analyzes functional clinical and business process changes or impact to clinical guidelines and terms of policies, procedures, and user behaviors. Works with senior functional subject matter experts to identify and manage significant changes in the way employees will integrate My HealtheVet in the fabric of VA care and the Patient-Centered Medical Home. Evaluates the impact on the clinical and business workflow and processes. Engages clinical, business,and operational staff through analysis and recommendations focused on the fact that programs are not just new business practice techniques and strategies. Provides leadership involving workgroup transition issues. Evaluates and makes recommendations for effective facility changes. Work Schedule: Monday- Friday, 08:00am -04:30pm. Telework: VA supports the use of telework as a way to help attract and retain talented individuals in public service, increase worker productivity, and better prepare the agency to operate during emergencies. This position may be authorized for telework. Telework eligibility will be discussed during the interview process. Position Description/PD#: Communications Specialist/PD937680 Relocation/Recruitment Incentives: Not Authorized Permanent Change of Station (PCS): Not Authorized

Requirements

Qualifications

To qualify for this position, applicants must meet all requirements by the closing date of this announcement, 11/01/2024. Time-In-Grade Requirement: Applicants who are current Federal employees and have held a GS grade any time in the past 52 weeks must also meet time-in-grade requirements by the closing date of this announcement. For a GS-11 position you must have served 52 weeks at the GS-09. The grade may have been in any occupation, but must have been held in the Federal service. An SF-50 that shows your time-in-grade eligibility must be submitted with your application materials. If the most recent SF-50 has an effective date within the past year, it may not clearly demonstrate you possess one-year time-in-grade, as required by the announcement. In this instance, you must provide an additional SF-50 that clearly demonstrates one-year time-in-grade. Note: Time-In-Grade requirements also apply to former Federal employees applying for reinstatement as well as current employees applying for Veterans Employment Opportunities Act of 1998 (VEOA) appointment. You may qualify based on your experience as described below: Specialized Experience: You must have one year of specialized experience equivalent to at least the next lower grade GS-09 in the normal line of progression for the occupation in the organization. Examples of specialized experience would typically include, but are not limited to: establishing and managing communication & training plans; developing mission statement, formulating marketing strategy from research, reports, products, and organizational data; developing multimedia campaign materials; researching and writing articles, news releases and briefs; identifying problems and using analytical techniques to resolve them; using interpersonal communication skills to deal with difficult situations, using the worldwide web to maximize outreach efforts; preparing and managing projects with tight deadlines; Excellent written communication skills; Designing, conducting and evaluating innovative means to advertise and market products of the Social media program. . You will be rated on the following Competencies for this position: Communications Customer Service Education and Training Interpersonal Skills Preferred Experience: Experience with my HealthEVet, Experience with ID.ME and Login.gov account set up, Experience in fund control point clerk duties, Experience with CME Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religions; spiritual; community; student; social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Note: A full year of work is considered to be 35-40 hours of work per week. Part-time experience will be credited on the basis of time actually spent in appropriate activities. Applicants wishing to receive credit for such experience must indicate clearly the nature of their duties and responsibilities in each position and the number of hours a week spent in such employment. Physical Requirements: Work is primarily sedentary, but may require periods of standing during presentations, briefings, speeches, health fair activities, etc., although some slight physical effort may be required. For more information on these qualification standards, please visit the United States Office of Personnel Management's website at https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/.

Education

There is no educational substitution at this grade level.

Contacts

• Address John D Dingell Department of Veterans Affairs Medical Center 4646 John R Street Detroit, MI 48201 US
• Name: Blandine King
• Phone: 313-204-6578
• Email: [email protected]