This position is located in Community Support Programs (IN9) and reports to the Installation Community Support Programs Director. The primary objective is to administer and guide a comprehensive marketing program for the installation, which includes written and verbal communication, marketing pln development, market research, customer feedback tracking, planning and management of production of print materials, electronic and social media and promotion of programs and events.

Duties

SPECIAL SIGN ON BONUS: This position is eligible for an additional sign on bonus of 10% of the offered salary ($5,216-$6,220). Serves as the program's marketing, publicity and commercial sponsorship expert. Provides advice to IPD, program and facility managers regarding most efficient and cost effective marketing and publicity to meet program goals and objectives. Coordinates written and verbal communications for a wide variety of media including military newspapers, MWR magazine, newsletters, websites, electronic and static marquees. Coordinates production of publicity materials and coordinates distribution of these materials including press releases and plan of the day notices. Insures all U.S. Navy public affairs policies are strictly followed. Responsible for the development of marketing plans and production of marketing campaigns to enhance and promote N9 programs from inception to completion, in accordance with Site policies. This includes: research, budgets, resource allocation and communications. Reviews graphic request submissions for accuracy, viability and pertinence to program objectives. May liaison with the regional graphics department to insure work is performed in a timely manner and within budget constraints. Assists with coordination of special events, which may include the annual Air Show, Food Festival, holiday programs, athletic events, grand openings, concerts, runs and other events. Develops marketing plans with program managers including promotional schedules, budgets and plan of action and milestones. Coordinates resources in support of the event including graphics requests, marketing support, and commercial sponsorship. Interfaces with program managers to create a successful event. Using a digital camera, ensures photography support for events both on and off station. Develops and revises visual presentations that include photography, scripting and formatting, which are utilized to promote site activities to commands. Gives MWR informational briefs at afloat and shore commands in the San Diego area to increase awareness of MWR facilities and programs. Maintains an MWR database of customers, sponsors and others as required. Insures that all mailing lists are. Keeps and maintains office log books as required. Responsible for management of the Commercial Sponsorship Program to include, but not limited to, matching events with potential sponsors, determining opportunities for sponsors, preparing with proposal packages, sponsorship and advertising solicitations, sponsorship agreements, etc. Responsible for maintaining accounts, record keeping, and follow-up communication with sponsors and advertisers. Develops proposal packages and negotiates best terms for MWR. Tracks contracts and ensures they are reviewed by legal counsel and signed by designated authority. Ensures the contractual "quid pro quo" is fulfilled through execution of considerations and completion of evaluation/follow-up reports. Develops after-action reports for major events and proof of performance for advertising sales. Develops advertising sales rate sheets and agreements. Tracks sponsorship considerations and advertising placement to ensure contractual compliance. Provides visibility for Community Support Programs and disseminates information by making presentations to individuals or groups regarding facilities, services, programs and special events available for commercial sponsorships. Establishes and maintains liaison with existing and potential sponsors, clubs, recreation program managers, key staff personnel, Commands or groups to gather information pertinent to facility programs, services and events in an effort to solicit sponsorship and participation. Prepares Purchase Order and Contract requests in compliance with accounting standards for departmental and event-related purchases. Performs other related duties as assigned.

Requirements

• Must meet Federal Employment suitability requirements and successful completion of background investigation. Background Investigations are conducted using fingerprint identification and completion of background inquiry forms.
• Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.

Qualifications

Four-year college degree desirable with an emphasis in communications OR equivalent work experience (four years) in a related field/discipline. Ability to effectively communicate in a variety of methods including written and verbal communications. Must be able to produce press releases, feature articles, work with military and civilian media and understand the principles of public relations. Incumbent must understand grammar, variety of media and military protocol. Must be able to develop and implement regional and local marketing plans to meet the needs of all segments of the MWR customer base. Skill in evaluating marketing potential and proactive to researching and implementing marketing plans. Knowledge of a variety of principles, concepts and techniques of marketing, sales, writing, layout and photography. Ability to professionally represent the regional marketing office with media, sponsors, customers and MWR managers and directors. Knowledge of a computerized desktop publishing system, Internet, advertising and public relations principles and computers is desirable.

Education

Four-year college degree desirable with an emphasis in communications OR equivalent work experience (four years) in a related field/discipline.

Contacts

• Address NAS Fallon 4755 Pasture Road, Building 309, Rm#33 Fallon, NV 89496 US
• Name: Yasmeen Nixon
• Phone: 775-426-2867
• Email: [email protected]