This position is assigned to the Fleet & Family Readiness (FFR) Program; Commander, Navy Region Naval District Washington. The purpose of this position is to support the Marketing Program by implementing a diversified Marketing and Communications strategy and promote N9 programs to the military community to support the quality of life and mission readiness of the active duty service members, DOD civilians, and their families.

Duties

Identifies, establishes and maintains communication needs and distributes informational materials that inform appropriate agencies of the policies, service and activities of the MWR Department. Assists with implementing and maintaining social interactive application sites, websites and smartphone applications for FFR programs. Creates innovative marketing campaigns from inception to completion, and distributes graphic art materials to FFR facilities. Evaluates the effectiveness of promotional documents/flyers and recommends changes to positively improve the marketing processes. Maintains communication with the FFR Program Managers and Division Heads for input for all publications pertaining to individual facility activities/events. Executes timely development, layout, writing, proofing, printing and distribution of all FFR publications and advertisements while ensuring that the content is current, accurate, audience friendly and of high quality. Promotes a wide range of FFR activities for authorized patrons and guests through multiple media channels including but not limited to social media, digital displays, print advertisements, electronic newsletter, website, and smartphone app. Proofreads and distributes the monthly magazine and electronic newsletter. Coordinates with the Marketing Director and program managers to plan and conduct market research, utilizing methods such as demographic research, surveys, and/or focus groups. Researches and executes promotional ideas and items, marketing strategies, and distribution plans. Presents FFR presentation and programs in base indoctrinations, deployed forces briefs, and ombudsman meetings. Ensures that all bulletin boards and digital displays within FFR facilities and commands are properly updated with current program and event promotional advertisements. Stays current on common computer programs, user interface and web technology trends and passes on recommendations concerning how to implement these trends to the Marketing Director. Ensures integrity of communications by staying informed on legislation and DoD policies that affect internet, social media and website content. Attends FFR programs during weekdays or weekends to take event photographs or video. Assists supervisor with commercial sponsorship/advertising packages, reports and organization. Uses current graphic design programs to create flyers or images used for promoting programs when needed.

Requirements

• Must have your salary sent to a financial institution of your choice by Direct Deposit/Electronic Funds Transfer.
• Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.
• Must pass all applicable records and background check..

Qualifications

Knowledge of website design, graphic arts and other visual media. Knowledge of marketing principles, techniques and methods to implement and maintain an effective marketing program. Knowledge of design software programs, social media technology and industry standard marketing and digital practices to most effectively meet the promotional objectives of the department. Knowledge of software that runs on the internet, including but not limited to, search engines, browsers, databases, plug-ins, and applets. Skill in the use of multimedia and website design. Skill in various computer and software programs, to include, but not limited to, Adobe and Microsoft Design Programs. Skill in designing, establishing, and maintaining all forms of social media and accompanying smartphone apps. Skill in translating graphically designed media into digital marketing campaigns for social media outlets, electronic newsletter, website, smartphone apps and digital displays in facilities. Skill in providing administrative support. Skill in writing grammatically correct news and feature stories, cut lines, press releases, and presentations in combination with photography. Ability to stay organized in order to handle multiple projects, sometimes with competing deadlines. Ability to speak clearly in front of large and diverse groups of people. Ability to quickly grasp communication objectives, summarize them and develop an appropriate interactive media plan. Ability to communicate effectively, both orally and in writing. Ability to prioritize and multi-task, ensuring all deadlines are met.

Education

This job does not have an education qualification requirement.

Contacts

• Address NDW Regional Office 2691 Mitscher Road Bldg 414 Washington, DC 20373 US
• Name: NDW NAF HR
• Email: [email protected]