About the Position: The incumbent will work for Richmond Recruiting Battalion in the Advertising and Public Affairs section and will be responsible for developing modern and engaging content to support the battalion's engagement strategy for reaching its internal and external audiences as part of the recruiting mission for the U.S. Army and Army Reserve.

Duties

Develop modern and engaging multimedia content that promotes public awareness of the organization and supports the recruiting mission using appropriate virtual communication tools to reach the intended audience. Utilize multiple social media platforms as well as social media management tools to convey information and publicize the organization's mission. Monitor Army recruiting social media pages throughout the specified unit for appropriate professional content and provide feedback and advice to page managers based on analysis of the content's effectiveness. Write a variety of articles and social media posts conveying information and clarifying the Agency operations, programs and activities to specialized audiences and the general public. Produce quality stories, photos, graphics and video products that educate the intended audience about Army opportunities and benefits and corrects misperceptions about service.

Requirements

• Appointment may be subject to a suitability or fitness determination, as determined by a completed background investigation.
• Appointment to this position is subject to a one-year probationary period unless the appointee has previously met the requirements as described in 5 CFR Part 315.
• This position has a Temporary Duty (TDY) or business travel requirement of 20% of the time.
• Incumbent may be required to work alternate work schedule to include nights and weekends.

Qualifications

Who May Apply: US Citizens In order to qualify, you must meet the experience and/or education requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Additional information about transcripts is in this document. Specialized Experience: providing marketing and branding products for an organizations' social media presence including the following: a strong creative portfolio that shows a wide variety of media, techniques, and experience in Microsoft Office applications (Word and PowerPoint); effective use and proficiency in Adobe Creative Cloud (Illustrator and InDesign) applications for the production of marketing products; technical experience in photography and video production to include audio and pre-, during, and post-production, such as digital editing and video compression for multiple platforms; application of social media tools and software such as Sprinklr, Hootsuite, Google Analytics, Facebook Insights, Khoros, etc) in providing analysis of social media presence; advertising through multiple social media platforms (i.e. Facebook, YouTube, WeChat, Instagram, Twitter, Snapchat, LinkedIn, etc) by creating and posting articles, graphic design, photos, and videos to promote a product. This experience is equivalent to the GS 7 level in the Federal service. OR A master's degree or equivalent graduate degree or 2 full years of progressively higher-level graduate education leading to such a degree in a field which demonstrates the knowledge, skills, and abilities necessary to perform the work of the position such as social media, Public Relations, Communications, Journalism, and Marketing. (NOTE: You must attach a copy of your transcripts for verification). Degree/education program must include or be supplemented by 24 Semester Hours of the following courses or similar courses: Social Media Data Analytics, Digital Consumer Behavior, Digital Content Strategy, Fundamentals of Digital Marketing, Social Ads 101, Content Marketing, multi-media advertising, Marketing Strategy, Digital Marketing, Digital Communications, Photo and Video Editing, etc. OR A combination of experience and education. Experience as described above, but less than one year; and at least one year of graduate education as described above but less than the required two years. The percentage of the requirements that you meet must total is at least 100% (To compute the percentage, divide your total months of qualifying experience by 12. Then, divide your semester hours of graduate education beyond the first year (total graduate semester hours minus 18) by 18. Add the two percentages. The total percentage must equal at least 100 percent to qualify.). (Note: You must attach a copy of your transcripts.) You will be evaluated on the basis of your level of competency in the following areas: Communications and MediaMultimedia TechnologiesOrganizational AwarenessTechnical Competence

Education

FOREIGN EDUCATION: If you are using education completed in foreign colleges or universities to meet the qualification requirements, you must show the education credentials have been evaluated by a private organization that specializes in interpretation of foreign education programs and such education has been deemed equivalent to that gained in an accredited U.S. education program; or full credit has been given for the courses at a U.S. accredited college or university. For further information, visit: http://www.ed.gov/about/offices/list/ous/international/usnei/us/edlite-visitus-forrecog.html

Contacts

• Address GJ-APF-W17KAA USAREC BN RICHMOND DO NOT MAIL Louisville, KY 40201 US
• Name: Army Applicant Help Desk