About the Position: Serves as a Digital Marketing and Social Media Specialist supporting the United States Army Recruiting Command (USAREC), Brigade virtual recruiting operations efforts. Works under the direction of the Brigade Commander with direct support from USAREC HQs G3 Virtual Recruiting Division. Serves as the virtual recruiting staff expert, developing modern and engaging content to support the Brigade Commander's efforts to conduct digital recruiting operations.

Duties

Serve as the Assistant Contracting Officer Reprehensive (ACOR) to the contracted Battalion level social media managers and lead digital strategist and liaison for Brigade?s Virtual Recruiting Stations. Advise the Command on web public information policy formulation and the potential public reaction to proposed programs and activities of the Command. Manage the overall planning and execution of the Brigade?s, recruiting social media program covering Facebook, Twitter, Snap Chat, YouTube, Flickr, and other social platforms as they arise. Plan social media strategies and content requirements to address USAREC?s Brigade communication focus areas, priorities and missions. Measure, analyze and report on performance of social media posts deriving actionable insights to improve performance, conversion rates and loyalty, and increase awareness among core audiences. Oversee a database of pictures, images, graphic icons, statistical graphs, subject matter information and other in-house graphics that are tailored to the brigades top priority segments and markets. Researches new and innovative tools, programs, systems, software, services and social media industry trends to maintain the battalion?s currency and relevance with social media efforts and strategies. Provides updates to brigade and USAREC headquarters regarding upcoming social media activity to coordinate amplifying coverage at higher levels. Understands how to access social media platform metrics and assist the Advertising and Public Affairs Chief with compiling reports. Ensures all social media pages within the battalion?s footprint maintain consistent messaging and provide accurate, policy-compliant, engaging and timely information. Engage with audiences on the battalion?s social media platforms, provide content to support recruiting company and center-level social media pages, and will work with social media counterparts at the recruiting brigade and USAREC headquarters.

Requirements

• Appointment may be subject to a suitability or fitness determination, as determined by a completed background investigation.
• This position is subject to a background investigation to determine your suitability for Federal employment.
• This position is subject to a one year trial period. Employees serving a trial period can be removed with limited appeal rights
• This position has a Temporary Duty (TDY) or business travel requirement of 25%

Qualifications

Who May Apply: Only applicants who meet one of the employment authority categories below are eligible to apply for this job. You will be asked to identify which category or categories you meet, and to provide documents which prove you meet the category or categories you selected. See Proof of Eligibility for an extensive list of document requirements for all employment authorities. Current Department of Army Civilian EmployeesCurrent Department of Defense (DOD) Civilian Employee (non-Army)Executive Order (E.O.) 12721Interagency Career Transition Assistance PlanLand Management Workforce Flexibility ActMilitary Spouses, under Executive Order (E.O.) 13473Non-Appropriated Fund Instrumentality (NAFI)Non-Department of Defense (DoD) TransferOffice of Personnel Management (OPM) Interchange Agreement EligiblePeople with Disabilities, Schedule APostal Service/Peace Corps and Other Unique AuthoritiesPriority Placement Program, DoD Military Spouse Preference (MSP) EligibleReinstatementVeterans Employment Opportunity Act (VEOA) of 1998 In order to qualify, you must meet the education and/or experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Additional information about transcripts is in this document. Specialized Experience: One year of specialized experience which includes using social media creating digital contents for social media program such as (Facebook, Instagram, Twitter, Snap Chat, YouTube, Flickr, and other social platforms), developing, implementing marketing content. This definition of specialized experience is typical of work performed at the next lower grade/level position in the federal service (GS-11). You will be evaluated on the basis of your level of competency in the following areas: Communications and MediaMultimedia TechnologiesOrganizational AwarenessTechnical Credibility Time in Grade Requirement: Applicants who have held a General Schedule (GS) position within the last 52 weeks must have 52 weeks of Federal service at the next lower grade or equivalent (GS-11).

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. For this job, you must meet the qualification requirement using experience alone--no substitution of education for experience is permitted.

Contacts

• Address KC-APF-W06WAA 6TH RECRUITING BDE DO NOT MAIL Sacramento, CA 98134 US
• Name: Army Applicant Help Desk
• Email: [email protected]